Meta’s mega problem

Meta Platforms Inc., the parent company of Facebook, Instagram, and WhatsApp, is heading to court in a historic antitrust trial that could force the tech giant to unwind its most important acquisitions — Instagram and WhatsApp. The trial, starting April 14, marks a major legal battle in the US government’s push to regulate big tech and rein in monopolistic power.

Faces landmark antitrust trial; could be forced to break off Instagram, WhatsApp

Filed in 2020 under the Trump administration, the Federal Trade Commission’s (FTC) lawsuit alleges that Meta (then Facebook) followed a deliberate strategy to stifle competition by acquiring emerging threats instead of competing with them. The FTC cited CEO Mark Zuckerberg’s 2008 sentiment, “It is better to buy than compete,” as a reflection of Meta’s anticompetitive approach.

According to the complaint, Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $22 billion, not to innovate, but to neutralise potential rivals — especially as users shifted from desktops to mobile platforms.

Meta fights back

Meta has strongly rejected the claims, saying the FTC is ignoring the current competitive landscape. “The evidence at trial will show what every 17-year-old in the world knows: Instagram, Facebook and WhatsApp compete with TikTok, YouTube, X (formerly Twitter), iMessage and many others,” the company said.

It also argues that FTC had already reviewed and cleared these acquisitions over a decade ago, warning that this lawsuit sets a dangerous precedent where “no deal is ever truly final.”

Challenge for FTC

Legal experts say FTC’s biggest hurdle will be proving that Meta currently holds monopoly power in a narrowly defined social media market — one that excludes giants like TikTok, YouTube, and Apple’s iMessage.

Judge James Boasberg, who is overseeing the case, has shown skepticism towards FTC’s narrow definition but has allowed the trial to move forward, signalling an openness to hear detailed arguments. Instagram’s role in Meta’s future The stakes for Meta are massive.

According to the complaint, Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $22 billion, not to innovate, but to neutralise potential rivals — especially as users shifted from desktops to mobile platforms

Instagram alone now contributes more than 50 per cent of Meta’s advertising revenue in the US. According to eMarketer analyst Jasmine Enberg, “Instagram has picked up the slack for Facebook, especially among younger users, and is the go-to platform for advertisers.” If the court rules in FTC’s favour and Meta is forced to divest Instagram, it could severely impact the company’s business model.

Crackdown on big tech

This trial is part of a broader crackdown on tech monopolies. Google faces a similar antitrust lawsuit, with the remedy phase of its trial beginning April 21. Amazon is also under scrutiny.

“This is about applying 19th-century laws to 21st-century markets,” said antitrust attorney Paul Swanson. “And this trial will be a key test of whether antitrust law can evolve to meet the challenges of today’s fast-moving tech landscape.”

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