Blitz Bureau
AI is revolutionising advertising in some really creative ways. Here are some interesting examples:
1. Coca-Cola creates Coke moments
Coca-Cola used OpenAI’s technology to create an ad where AI-generated art and animations brought classic Coke moments to life. This campaign allowed users to interact with AI to generate their own Coke-inspired artwork.
2. Nike’s personalised pitch
Nike uses AI to create personalised video ads tailored to individual users. Based on browsing history, fitness data, and past purchases, AI dynamically customises ads to show the most relevant sneakers and sportswear.
3. Cadbury’s deepfake campaign
Cadbury India ran an AI-powered campaign where people could create custom advertisements featuring Bollywood superstar Shah Rukh Khan. AI-generated deepfake technology allowed users to insert the actor’s likeness and voice into personalised endorsements for their small businesses.
4. Heinz’s ketchup campaign
Heinz asked AI to generate images of “ketchup,” and most results resembled Heinz bottles—showing the brand’s dominance. They used these AI-generated images in a marketing campaign that reinforced their brand identity.
5. Burger King’s “Whopper” campaign
Burger King used AI to create bizarre, humorous ad copy with phrases like, “The Whopper lives in a bun mansion.” The campaign was a parody of AI-generated content and played with the idea of how AI sometimes produces weird results.
6. Lexus’ AI-written commercial
Lexus created an ad script entirely written by AI. It analysed decades of luxury car commercials and customer emotions to craft a compelling, cinematic story about safety and trust in Lexus vehicles.
7. Sephora’s beauty advisor ads
Sephora uses AI-powered virtual try-ons in ads, letting users see how makeup products look on their own faces before purchasing. These interactive AI experiences drive higher engagement.
8. McDonald’s drive-thru ads
McDonald’s uses AI-driven digital menu boards that change based on time of day, weather, and customer preferences. For example, if it’s cold, it might suggest hot coffee; if it’s lunchtime, it prioritizes burgers.