Small cities big on buying clothes

58 per cent sales of apparel come from non-metros & rural India

For India’s apparel industry, the larger cohort of consumers now come from outside the country’s biggest cities, with rural India accounting for nearly 58 per cent of clothing consumption, just as demand shifts towards casual, comfortable and versatile apparel, according to a report in Fortune India. The domestic market, valued at $95.7 billion (around ₹8…

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