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Tracking them all: BARC and Nielsen launch cross-media advertising measurement solution

Blitz Bureau NEW DELHI: Broadcast Audience Research Council (BARC) India,...

Beyond reach: Combined campaigns deliver better results: Kantar study

Blitz Bureau NEW DELHI: As India’s media landscape fragments across...

FDI curbs lifted for neighbours: Automatic route opened for stakes below 10%; China to benefit most

Blitz Bureau NEW DELHI: The Union Cabinet has amended its...

War & reward When perpetrator becomes beneficiary

Blitz Bureau NEW DELHI: As the war against Iran roils...