New Economy

Tracking them all: BARC and Nielsen launch cross-media advertising measurement solution

New Economy Blitz Business Bureau -
Blitz Bureau NEW DELHI: Broadcast Audience Research Council (BARC) India, and Nielsen, a global player in audience measurement, data and...

Beyond reach: Combined campaigns deliver better results: Kantar study

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Blitz Bureau NEW DELHI: As India’s media landscape fragments across linear television, OTT platforms and digital video, advertisers are increasingly...

India setting 6G global standards: Saw world’s fastest rollout of 5G services, says Jyotiraditya Scindia

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Blitz Bureau NEW DELHI: Union Communications Minister Jyotiraditya Scindia on February 27 highlighted India's rapid 5G expansion, adding that the...

Congnizant AI chief says threat fears ‘overblown’

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Blitz Bureau NEW DELHI: Fears that new artificial intelligence tools could replace large IT services firms are "overblown" as clients...

AI for humanity – III: Different layers of AI stack being built for deployment at scale across sectors

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Blitz Bureau NEW DELHI: After the application layer, the model layer and the compute layer, comes the data centres and...

AI for humanity – II: Different layers of AI stack being built for deployment at scale across sectors

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Blitz Bureau NEW DELHI: While the user-facing application layer of the AI stack turns complex processes into simple, userfriendly services...
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