PAID PIPER: Using it is fine, but who is paying for artificial intelligence? Only companies. Not individual users.

Blitz Bureau NEW DELHI: The challenge of monetising AI in India is a classic “volume vs. value” puzzle. While India is often the top market by downloads and active users for platforms like OpenAI, the conversion to paid individual subscriptions remains lower than in the West. However, other companies are bypassing the “usage-led” trap by…