Prada caught on wrong foot

Italian luxury fashion brand Prada has admitted that its Spring / Summer 2026 menswear line includes footwear inspired by Kolhapuri chappals. The statement comes amid growing criticism in India over the brand’s use of the traditional design without acknowledging its roots.
“Kolhapuri chappals inspiration for footwear featured in our Milan show,” the luxury fashion brand said, reported news agency PTI.
Prada’s response follows backlash on social media and concerns raised by Indian officials and artisans, who accused the brand of cultural appropriation and failing to credit the legacy and craftsmanship behind the traditional design.

Admits inspiration from ‘Kolhapuri chappals’

The open-toe leather sandals showcased at the Milan Fashion Week closely resembled Kolhapuris — handcrafted leather footwear made by artisans in Maharashtra and Karnataka for generations.
“We acknowledge that the sandals featured in the recent Prada Men’s 2026 Fashion Show are inspired by traditional Indian handcrafted footwear, with a centuries-old heritage. We deeply recognize the cultural significance of such Indian craftsmanship,” wrote Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility, in a letter addressed to Lalit Gandhi, president of the Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA).
The controversy drew further attention after BJP MP Dhananjay Mahadik led a group of Kolhapuri chappal artisans to meet Maharashtra chief minister Devendra Fadnavis. They submitted a letter demanding action to protect the footwear’s GI rights and cultural importance.

“We acknowledge that the sandals featured in the recent Prada Men’s 2026 Fashion Show are inspired by traditional Indian handcrafted footwear, with a centuries-old heritage. We deeply recognize the cultural significance of such Indian craftsmanship,” wrote Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility, in a letter addressed to Lalit Gandhi, president of the Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA).

Prada’s response to Maharashtra govt
In his reply, Bertelli clarified that the designs are still in the early stages and have not yet been approved for production. “Please note that, for now, the entire collection is currently at an early stage of design development and none of the pieces are confirmed to be produced or commercialized,” he said.
Bertelli added, “We are committed to responsible design practices, fostering cultural engagement, and opening a dialogue for a meaningful exchange with local Indian artisan communities.”
He also said, “We would welcome the opportunity for further discussion and will set a follow-up with the relevant Prada teams.”
The response came after Gandhi objected to Prada’s June 23 Milan show, where sandals resembling Kolhapuri chappals were labeled simply as “leather sandals,” with no mention of Indian influence.
In his letter to the brand, Gandhi noted, “It has come to public attention that the collection includes footwear designs that bear a close resemblance to Kolhapuri Chappals (Footwear), a traditional handcrafted leather sandal that has been awarded Geographical Indication (GI) status by the Government of India in 2019.”
He added that Kolhapuri chappals are not only a symbol of Maharashtra’s cultural identity but also support the livelihoods of thousands of local artisans. “We kindly urge Prada to acknowledge the inspiration behind the design publicly, explore possibilities for collaboration or fair compensation that could benefit the artisan communities involved,” Gandhi wrote.

Latest News

FUTURE PRESENT OR TECHTASTIC! More than 4000 exhibitors showcased next level of technology at Las Vegas

Blitz Bureau NEW DELHI: Owned and produced by the Consumer...

Der push to FTA with EU: German Chancellor’s successful India visit puts wind in sail of trade talks

Blitz Bureau NEW DELHI: After nearly two decades of on-and-off...

How about stability of doing business? ‘Ease of Doing Business’ has improved only in letter, not in spirit

Blitz Bureau NEW DELHI: For nearly a decade, ‘Ease of...

It’s our necessity now, not a choice

Blitz Bureau NEW DELHI: The nearing conclusion of the India-EU...

CODE RED Smart phone makers oppose Centre’s move to disclose source code

Blitz Bureau NEW DELHI: The Centre proposes requiring smartphone makers...

Topics

It’s our necessity now, not a choice

Blitz Bureau NEW DELHI: The nearing conclusion of the India-EU...

CODE RED Smart phone makers oppose Centre’s move to disclose source code

Blitz Bureau NEW DELHI: The Centre proposes requiring smartphone makers...

The YEAR of the Violent Whirlpool: 2026 FORECAST

MJ Akbar NEW DELHI: It is not wise to complain...

Khamenei defiant: Calls protesters troublemakers, issues warnings

Blitz Bureau NEW DELHI: Iran's Supreme Leader Ayatollah Ali Khamenei...
spot_img