Blitz Bureau
NEW DELHI: Hindustan Unilever Ltd. (HUL) has announced the inauguration of the new Unilever Fragrance Hub (UFH) in Mumbai reinforcing India’s role as a key growth market and R&D hub, reports Moneycontrol.com.
The India facility is the third global hub in Unilever’s network following the UK and US, and represents the latest investment under Unilever’s overall €100 million programme to advance in-house, digitally enabled fragrance creation capabilities.
“Fragrance is an increasingly important driver of product desirability, premiumisation and brand preference across many of Unilever’s categories. The India UFH brings fragrance design, development and evaluation closer to one of the world’s fastest-growing consumer markets,” HUL said.
The hub, set up at the IIT Bombay campus, combines consumer insight, advanced science and AI to accelerate innovation, enhance product experience, and support premiumisation across categories.
Additionally, the colocation at IIT creates opportunities to collaborate with academia, particularly in areas of science and technology, data and digital-first fragrance innovation.
“Fragrance is an increasingly important driver of product desirability, premiumisation and brand preference across many of Unilever’s categories. The India UFH brings fragrance design, development and evaluation closer to one of the world’s fastest-growing consumer markets,” HUL said.
Vivek Sirohi, Head of Unilever Fragrance House, said, “India is one of Unilever’s most important growth markets and a critical engine of innovation for our global business. The inauguration of the Unilever Fragrance Hub in Mumbai reflects our continued investment in cutting-edge capabilities that bring together science, technology and deep consumer insights.”
“It enables faster local response, deeper market understanding, improved self-reliance in application and evaluation, and a greater ability to design fragrances from the product and consumer context outward,” he added.
Vibhav Sanzgiri, Executive Director, R&D, HUL said, “Fragrance plays a critical role in elevating the consumer experience and performance of everyday products – from shampoos and body washes to deodorants and laundry detergents. The India lab is a fully integrated fragrance creation, application and evaluation facility, combining proprietary creation software, real-time evaluation data capture and advanced compounding technologies.”
“This enables teams to design, test and refine fragrances end-to-end, while collaborating seamlessly with other Unilever fragrance hubs globally,” he added.